Change culture, change the world: An introduction to pop culture strategy for social movements

Change culture, change the world: An introduction to pop culture strategy for social movements

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Saturday, Jul. 19 1:30 PM (Eastern)

Ends: Saturday, Jul. 19 2:45 PM (Eastern)

From the Civil Rights era to the marriage equality and immigrant rights movements, forward-thinking social justice leaders, artists and advocates have designed and deployed culture change and pop culture intervention strategy to shift cultural narratives, upend long-held personal beliefs, galvanize unlikely allies and spark widespread public support for under-represented issues. While many agree that well-conceived cultural change and pop culture intervention strategies can dramatically accelerate the pace of social change, the progressive community has only just begun to formally map the theory, methods and creative practices that make these strategies effective. In this deep-dive workshop, participants will be guided through a hands-on exploration of the process of planning a long-term (pop) culture change strategy designed to bring progressive issues to the center of mainstream conversation.


Bridgit Antoinette Evans

Bridgit Antoinette Evans is the Founder/President of Fuel | We Power Change and a leading voice in the culture change field. In partnership with respected movement leaders, artists and pop culture innovators, Bridgit designs high impact culture change plans, campaigns and creative collaborations that shift social norms; popularize new modes of thinking, relating and living; and create the widespread cultural endorsement that makes policy advances seem not only sensible but inevitable. Most recently, she led strategy and production for the #BeTheHelp campaign that mobilized viewers of The Help to support domestic workers rights; Breakthrough’s #ImHere campaign that front-lined the concerns of immigrant women during the 2012 election; and the Girls Are Not for Sale campaign that re-characterized American girls traditionally criminalized for ‘teen prostitution’ as victims and survivors of sex trafficking deserving of protection and recovery services. Currently, Bridgit designs culture change strategy for Caring Across Generations.

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