Bridgit Antoinette Evans is the Founder/President of Fuel | We Power Change and a leading voice in the culture change field. In partnership with respected movement leaders, artists and pop culture innovators, Bridgit designs high impact culture change plans, campaigns and creative collaborations that shift social norms; popularize new modes of thinking, relating and living; and create the widespread cultural endorsement that makes policy advances seem not only sensible but inevitable. Most recently, she led strategy and production for the #BeTheHelp campaign that mobilized viewers of The Help to support domestic workers rights; Breakthrough’s #ImHere campaign that front-lined the concerns of immigrant women during the 2012 election; and the Girls Are Not for Sale campaign that re-characterized American girls traditionally criminalized for ‘teen prostitution’ as victims and survivors of sex trafficking deserving of protection and recovery services. Currently, Bridgit designs culture change strategy for Caring Across Generations.