Write Like You Mean It: How to Write Advocacy Emails That Motivate People

Write Like You Mean It: How to Write Advocacy Emails That Motivate People

Session Type(s): Training

Starts: Thursday, Jun. 20 12:00 PM (Eastern)

Ends: Thursday, Jun. 20 1:15 PM (Eastern)

Room: Marriott Ballroom 4

Think of your favorite book and the way you feel when you open it. Now imagine: wouldn’t it be nice if advocacy emails were actually fun to read, too? In this session, we’ll teach you how to make your emails reach people at a deeper level through storytelling, the power of voices and language that speaks to people’s senses, not just their sense of outrage. We’ll use case studies to illustrate effective email structure and how to create a theory of change that makes sense and how to implement creative writing techniques to craft emails that people want to read all the way through. We’ll discuss finding authentic voices for your content, and connecting with your audience on a deeper level.


Evan Sutton


I help emerging and established leaders build trust and power through values-based storytelling and creative campaigns. Since joining the Obama campaign as a field intern in 2007, I’ve led teams and developed strategy at Organizing for America, the New Organizing Institute and the American Federation of Teachers. In 2018 I launched Firekit Campaigns to work directly with leaders who want to break through the crowded landscape and build power to improve people’s lives.

my website