Words That Work: How the New and Powerful Immigration Messaging Was Developed

Words That Work: How the New and Powerful Immigration Messaging Was Developed

Session Type(s): Panel

Starts: Friday, Jun. 21 3:00 PM

Ends: Friday, Jun. 21 4:15 PM

Room: 211 AC

The panel will demonstrate a new approach to message development and testing developed in the past year, while showing the powerful impact of new values-based narratives on immigrants and immigration – messages that motivate advocates and the progressive base, persuade the middle, and alienate the opposition.

Moderator

Pili Tobar

pili.tobar

Pili Tobar is the press secretary at America’s Voice. She grew up in Guatemala and moved to the United States in 2004 where she earned a Bachelor’s of Science in Political Science and Film and a Masters’ in Public Administration from University of Miami. In 2010 Pili moved to Washington D.C. where she interned with the international team at Greenberg Quinlan Rosner. In 2011 Pili began working for America’s Voice where she continues pursuing her passion for advocating on behalf of immigrants.

my website


Panelists

Jennifer Angarita

Jennifer Angarita

Jennifer Angarita is a first-generation immigrant and DREAM activist from Colombia and a graduate of Yale University. She is passionate about the intersection of worker and immigrant rights and has been active in advocating for the passage of the DREAM act and immigration reform. Currently, she is the National Worker Center Partnership Coordinator at the AFL-CIO in Washington, D.C., where she works to broaden the labor movement and to develop and deepen strategic collaborations between worker centers and organized labor.

Other sessions: The Rise of Alt-Labor: Organizing Outside Traditional Unions

my website


Ryan Clayton

ryan.clayton

Ryan Clayton is a media analyst who works in political advertising and lives outside of DC in Maryland. Previously featured on MSNBC, CNN, FOX News, BBC, CCTV & RT, he regularly serves as a spokesperson for Progressive causes and a commentator for the Democratic perspective on current events. With experience working for 501(c)4 organizations, elected officials, and candidates, his background gives him a broad understanding of how campaigns, government, and non-profits put strategic communications into practical use on the campaign trail and in public policy debates. Recently, he helped coordinate the new immigration messaging project, which was a year-long collaboration with immigration activists, labor union officials, & fellow Progressive wordsmiths to discover the words that win on immigration.


David Mermin

david.mermin

David Mermin is a partner at Lake Research Partners (LRP) and heads the firm’s Bay Area office. LRP is the national political research firm established in 1995 by Celinda Lake, one of the Democratic Party’s leading strategists. LRP advises dozens of Democratic incumbents and challengers at all levels of the electoral process, as well as a wide range of non-partisan advocacy organizations, foundations, and labor unions. LRP has nationally recognized expertise on women voters, health care issues, the environment, and the labor movement.

Mermin has presented research findings to audiences across the country and has published articles in Health Affairs, Aspenia and The Polling Report. A native of Atlanta, Georgia, he holds an M.A. in Geography with a concentration in political and urban geography from the University of Minnesota, and a B.A. in Political Science from Brown University.

my website


Anat Shenker-Osorio

Anat Shenker-Osorio

Anat Shenker-Osorio is a communications expert, researcher and political pundit whose one-of-a-kind work is challenging the way dozens of organizations and political figures talk about the most pressing issues of our time. She’s the author of the acclaimed book “Don’t Buy It: The Trouble with Talking Nonsense About the Economy.”

As a strategic communications consultant, she has conducted multiple studies on how people reason about clean energy, sex education, economic justice, immigrants and women’s rights. Past and present clients that have relied on her research to diagnose what’s not working in their messaging and to provide fresh new approaches include: the Ford Foundation, Open Society Foundation, America’s Voice, Opportunity Agenda, Ms Foundation, We Belong Together, the Roosevelt Institute, Congressional Progressive Caucus, Caring Across Generations and CoreAlign, to name a few.

my website