Confessions of a Digital Hit Man: Tips and Tricks for Meme-ing the Opposition Online

Confessions of a Digital Hit Man: Tips and Tricks for Meme-ing the Opposition Online

Session Type(s): Training

Starts: Thursday, Jun. 20 4:30 PM (Pacific)

Ends: Thursday, Jun. 20 5:45 PM (Pacific)

Room: Marriott Ballroom 4

Matt Ortega designed and developed a slew of popular, creative and witty sites in the 2012 election cycle, many within minutes of watershed moments in the campaign. Within 90 minutes of Romney spokesman Eric Fehrnstrom’s “etch-a-sketch” remark, he produced a website juxtaposing Romney’s “etch-a-sketched” positions. Dozens of self-designed and developed sites and even more domains, his work has been featured in numerous media outlets and on NBC Nightly News with Brian Williams, MSNBC’s Hardball with Chris Matthews and NBC’s The Today Show. Follow along as he walks you through the strategic and creative processes, shows you code and development tips and tricks to turnaround sites quickly, and how to do it on the cheap. Developers and novices welcome.

Trainer

Matt Ortega

Matt Ortega

A self-taught designer and developer, Matt Ortega serves as Digital Director for the Democratic firm, New Partners. He also was a member of the Democratic National Committee digital team under Governor Howard Dean in the 2008 presidential campaign. A creative Democratic operative, his projects — like ExcitingThingsAboutTimPawlenty.com, DaysWithoutAGOPRapeMention.com, and EtchASketchMittRomney.com — have been featured in the New York Times, Los Angeles Times, National Journal, The Atlantic, CBS News, ABC News, and on NBC’s Nightly News with Brian Williams, MSNBC’s Hardball with Chris Matthews, and NBC’s The Today Show.

Other sessions: Test Screen Your Online Media, Video + Social Graphics

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