Mobile Organizing for 2012: From Elections to Occupy, Anti-Fracking to Arab Spring
Session Type(s): Panel
Starts: Friday, Jun. 8 4:30 PM
Ends: Friday, Jun. 8 5:45 PM
Room: Ballroom D
This panel will explore case studies that exemplify outstanding mobile organizing practices and how they’re going to be critical in 2012. Panelists will share their experiences in bridging the digital divide by using texts to drive advocacy phone calls; taking the work out of calling your legislator through click-to-call widgets; using texts to build your list of supporters and syncing that list with the data that in your CRM to move supporters up the ladder of engagement. Plus we’ll discuss how to generate action, online and offline, and benefit from a high return on engagement.
Moderator
Jed Alpert
Jed co-founded and is the Chief Executive Officer of Mobile Commons. He is considered one of the foremost authorities on mobile communications strategy, and he and his work have been featured in the New York Times, the Wall Street Journal, the Washington Post, the New Yorker, Fast Company, MSNBC and many more. He has guest lectured at the Kennedy School of Government and New York University, and has recently been a featured speaker at the Nonprofit Technology Conference, the National Conference on Media Reform and more. Additionally, he is a frequent participant in Aspen Institute forums and Ford Foundation events. He is the author of the book The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone.
Panelists
Doug Foote
Doug Foote is the Social Media and Campaign Specialist at Working America. He joined Working America in 2011 after serving as New Media Director for the successful 2010 reelection campaign of Senator Patty Murray (D-WA).
Doug got his start in online politics at Blue State Digital, American Rights at Work, and Carol Shea-Porter for Congress. He has lead trainings and spoken about social media’s role in campaigns and labor advocacy for the AFL-CIO, AFT, AFGE, as well as the New Organizing Institute’s Bootcamps. Doug hails from Lexington, MA and graduated with a B.A. in Political Science from Tufts University.
Kristin Koch
Kristin Koch is the Deputy Director of Communications and Online Advocacy Strategies for NARAL Pro-Choice America. Kristin joined NARAL Pro-Choice America in 1999, and spearheads the organization’s online campaigns, including email marketing, mobile advocacy, and social media. Before joining the world of progressive politics, Kristin did historical research. Kristin hails from upstate New York and graduated Phi Beta Kappa from Trinity College in Hartford, CT with a degree in American Studies.
Liba Rubenstein
Liba Wenig Rubenstein leads partnerships, programming, and outreach for politics, government, and advocacy at Tumblr. Until recently, Liba ran environmental sustainability at News Corporation, including the strategy to achieve carbon neutrality across the organization’s global operations which span 100 companies on five continents. Previously, she founded the Impact Channel for causes and politics at MySpace and managed its Public Affairs team, launching groundbreaking initiatives around climate change, Darfur, social fundraising, and the 2008 US Presidential election. Born and bred in Brooklyn, NY, and a graduate of Yale University, Liba now resides in in Los Angeles with her husband and their cockapoo named Henry.
Michelle Whittaker
Michelle C. Whittaker serves as Director of Communications and New Media for the United Methodist General Board of Church and Society (GBCS).
Michelle focuses on online constituency engagement, social media interaction, website development and maintenance, audio/visual resource production, and conference communications. She has led social justice workshops for African-American leadership events, serves as a staff liaison to the Div. on Ministries with Young People, and facilitates Fair Trade initiatives with church members. Michelle joined the GBCS staff in September 2006.
Prior to joining GBCS, Michelle worked as a technical writer and interface design specialist for Towers Watson, a financial consulting firm.
