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Data-Driven Design for Progressive Organizations: 10 Engagement Metrics You Probably aren’t Tracking

Session Type(s): Training

Starts: Thursday, Jun. 7 9:00 AM

Ends: Thursday, Jun. 7 10:15 AM

Room: 554

We’ll share 10 often overlooked web, social media and email metrics you can use to improve your social bottom line (in terms of actions taken, money raised, etc.). More than the online statistics that we all usually track—unique visitors, email open rates, advertising clickthroughs, etc.—these data sets can help you spark more user engagement, cultivate long-term brand loyalty and incentivize sustained peer-to-peer sharing. How do you use “website activation time” to attract email list subscribers? How do you use Facebook EdgeRank to measure the health of your fan base? These are just a few of the questions this training will answer.


Nikki Serapio


Nikki Serapio is the Manager of New Media Strategies at Advocates for Youth. He oversees the youth activism platform Amplify as well as Advocates’ presence on the social web. Previously, he worked for Involver, an industry-leading social marketing technology provider. Outside of Advocates, he is the Director of Americans Against the Darfur Genocide, a Sudan advocacy organization. Nikki has a BA in Political Science from Stanford University.

Netroots Nation 2017