Religiously Unaffiliated: Understanding and Engaging the “Nones”

Religiously unaffiliated Americans, or the “nones,” are the fastest growing religious demographic in the nation—now representing nearly one-third of Americans and nearly 40% of millennials and Gen Z. But this population is stigmatized, overlooked and misunderstood despite its enormous potential as a voting constituency. Learn everything you need to know about the nones: their very diverse demographics; their voting behavior; how to reach and activate them; and how to be more inclusive of this constituency, including how to avoid common missteps and pitfalls that further marginalize them.

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