Golden Moments: Working with the Media to Enhance Your Campaign

Golden Moments: Working with the Media to Enhance Your Campaign

Session Type(s): Training

Training Tag(s): Communications

Starts: Saturday, Jul. 15 9:00 AM (Central)

Ends: Saturday, Jul. 15 10:00 AM (Central)

Room: Williford A

Working with the media at the right place at the right time can take a golden moment to the next level and raise community awareness of your campaign in a massive way. In this training, you will learn strategies to communicate with the media, develop relationships and keep the media engaged with your campaign. We’ll show you how to create an effective media advisory and press release. You’ll also learn and practice ways to communicate your message to the media when you are interviewed for TV, radio, online or print media. This training is for those who are new to working with the media as well as experienced media relations practitioners.


Bill Whitmire


Bill Whitmire is a labor organizer with a diverse background in education, healthcare, human services, business, and community organizing. Bill was moved to organize workers while working at Starbucks as a Barista/Supervisor. In 2021 Bill was the Co-Leader of the union organizing campaign at a Phoenix Starbucks Store. From there Bill went on to help other organizers around the country with actions and rallies including support for unjustly fired workers, media support, and escalating actions support. Bill is now an Organizer in Training with SEIU assigned to its Airport Workers Campaign in Phoenix, AZ.