Epic Fail: What We Can Learn from Things that Truly Did Not Work

Epic Fail: What We Can Learn from Things that Truly Did Not Work

Session Type(s): Training

Training Tag(s): Intermediate Online Organizing

Starts: Thursday, Jul. 13 2:30 PM (Central)

Ends: Thursday, Jul. 13 3:30 PM (Central)

Room: Astoria

We spend a lot of time talking about experiments that worked, but what about everything that failed epically? We spend almost no time sharing what we learned from the things that did not work. We can learn so much from our failures. Let’s gather as many organizers as possible, break off into groups by topic (SMS, email, field, fundraising, etc) and talk about what failed, epically. This will ensure that your fellow organizers do not spend their time and money on tactics you already know won’t produce results. Awards will be provided to those with the most epic failures.


Debra Cleaver


Debra Cleaver has been working at the intersection of technology and democracy since 2004. She is the founder of VoteAmerica, Vote.org, ElectionDay.org, Long Distance Voter, FutureVoter.com, and Ready Set Vote. She’s an alum of both Y Combinator and Pomona College, and a former DRK distinguished entrepreneur. Debra’s work has been featured in The New York Times, Washington Post, MSNBC, C-SPAN, WIRED, SOCAP, Bloomberg, BBC, Buzzfeed News, Forbes, and more. When she’s not working or sleeping, Debra can be found hanging out in San Francisco with her her 19 year old cat, Ramona Quimby Cleaver (aka Mona).

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