Next Gen of Texting: How to Move People with Video

Next Gen of Texting: How to Move People with Video

Session Type(s): Training

Starts: Saturday, Aug. 20 3:15 PM (Eastern)

Ends: Saturday, Aug. 20 4:15 PM (Eastern)

Room: 329

We know texting is an incredibly effective communication channel , but how can video storytelling help our organizations and campaigns deepen connections with our communities?In the new era of texting, how can we build trust with our constituents? What makes a compelling story in a short clip? In this training we’ll talk through best practices for using 1:1 vs. broadcast messages, leveraging video content from other channels, tips for using video to lift up community leaders, and more.

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