Mobile-ize Your Base: SMS Strategy, Content and Messaging for Impact

Mobile-ize Your Base: SMS Strategy, Content and Messaging for Impact

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Aug. 20 10:00 AM (Eastern)

Ends: Saturday, Aug. 20 11:00 AM (Eastern)

Room: 326

With 2022 advocacy, fundraising and GOTV outreach campaigns around the corner, we all know text messaging (SMS/MMS) will be front and center as a component of most campaign strategies. Whether you are using broadcast, peer-to-peer texting, or both, this training will cover best practices and how to determine strategy, content, and messaging that will have an impact. We’ll also answer the following questions: What should I be testing? How do I make sure my messages get through? How many messages are too much? How do I get my supporters to engage?

Moderator

Sandi Fox

Sandi Fox

Sandi Fox is the founder of Smart As A Fox LLC, a digital strategy firm and CEO of Smart As A Fox Mobile Messaging, a broadcast text messaging (SMS) platform for small to mid-size organizations and campaigns. She has more than 14 years of digital strategy experience across multiple sectors, including government, political, non-profit, and private sectors. She has developed and managed innovative and effective digital outreach, advocacy and fundraising programs that emphasized results, engagement, deliverability, and audience growth. Some of her current and former clients include Vote.org, American Federation of Teachers, Common Cause, The Lawyers Committee on Civil Rights, Census Counts, 9-to-5, FL Counts, Grandmothers for Reproductive Rights, et. al.

Before starting Smart As A Fox she served as Digital Strategy Manager for Planned Parenthood and Planned Parenthood Action Fund for over three years leading their advocacy efforts. She developed their mobile program that had over 1000% growth through testing, organic and paid acquisition and an emphasis on engagement. Prior to joining Planned Parenthood she served as Director of Online Communications at the Enough Project which does genocide prevention work and Email Marketing Manager at the Center for American Progress and CAP Action Fund.

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