Iterative Message Development: Message Test Early and Often for the Greatest Impact

Conventionally, writers and creators have tested messages at the last stage of production, such as which color in the background of a mailer or campaign advertisement is most likely to persuade someone of their message. But organizers in every industry need to engage in iterative message development and test throughout the process. In this training, we will share a framework for iterative message testing and work on a real-world example together. Our training will help storytellers develop persuasive messages for any channel: including digital, tv, texting, and peer-to-peer organizing.

Moderator