Instagram for Organizing

Instagram for Organizing

Session Type(s): Training

Training Tag(s): Intermediate Online Organizing

Starts: Friday, Aug. 19 1:30 PM (Eastern)

Ends: Friday, Aug. 19 2:30 PM (Eastern)

Room: 327

Engagement rates for nonprofit Instagram posts are over 18 times higher than their posts on Facebook. In this workshop, we’ll learn how to go from engagement to movement-building. We’ll cover best practices for organizing on Instagram, go over case studies such as the Voices of Amazon account—an account that generated over 8,000 worker followers/leads within the span of a few months—and lead participants through a workshop to plan their own IG organizing campaigns. We’ll share templates and workshop creating clear goals, compelling content, and effective workflows. We’ll end with key metrics that organizations should track to make their Instagram organizing even stronger.

Moderators

Bianka Nora

Bianka Nora

Bianka develops individualized curricula to help organizations meet their strategic goals. She has spent the last decade as an organizer in the South dedicated to fighting for economic justice and immigrant rights in the labor movement. Some of her proudest organizing moments have been supporting retail associates striking for better wages and working conditions, and fighting alongside farmworkers in North Carolina for stronger contracts.

When not thinking about building conscious communities, Bianka is probably somewhere by the ocean, gardening, and loving on her two pet birds.

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