Engaging Your Online Community: How Your Supporters Can Help Spread Your Message Authentically

Engaging Your Online Community: How Your Supporters Can Help Spread Your Message Authentically

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Thursday, Aug. 18 4:00 PM (Eastern)

Ends: Thursday, Aug. 18 5:00 PM (Eastern)

In today’s media environment where digital branding is pervasive, a different strategy needs to be adopted to engage and excite users. One key strategy is building an engaged online community where social media—and your advocates—help spread your messages authentically and organically. We’ll talk about the importance of creating plenty of opportunities for community members to spread the word on your mission once they perform an action, so they can ultimately drive more people back to your petitions, donation asks, and sign-up pages.


Lori Coleman

Lori is a health care professional with a 30 year career in improving geriatric outcomes. In 2019, she used her skills of advocacy and management of diverse teams to cofound DemCast USA with the purpose of establishing a permanent digital infrastructure for the left. Lori lives in TN with her husband, 5 kids, and assorted pets.

my website

Tudor Mihailescu


I am a Cofounder and CEO of SpeechifAI Inc.- a NYC-based technology startup offering AI powered software for generating organic social engagement. .

In my spare time, I write expert contributor pieces for Forbes covering civic technology innovations in Europe.

A bit about my background: in 2019, I obtained a Ph.D in Political Science from the Graduate institute, Geneva for a research on how American Presidents write their speeches. During the PhD programme, I was awarded the prestigious Albert Gallatin Fellowship in International Affairs and the Bakala Foundation Scholarship to spend the 2017-2018 academic year as a Visiting Scholar at the George Washington University.

Between 2013 and 2018, I was a cofounder and community development lead at GovFaces- a Geneva-based start-up for public deliberation and citizen engagement, with activity at the European Parliament, the United Nations, in Switzerland and the United Kingdom.

In recognition for my impact on the digital communications field, I was nominated on the Forbes Europe 30 under 30 list in Law and Policy in 2017.

my website