Session Type(s): Training
Training Tag(s): Communications
Starts: Friday, Aug. 19 11:00 AM (Eastern)
Ends: Friday, Aug. 19 12:00 PM (Eastern)
When it comes to digital strategies, competitive intelligence and your opposition’s strategies aren’t a secret. Most of their strategies can be found in plain sight because everything in digital has a trail. Through a digital competitive analysis on our opposition, we can learn from their strengths to adapt our own or expose their weaknesses. We can learn where your audiences and targets are most at risk for competitive targeting, mistakes to avoid, which marketing mixes to adapt into your own strategy, and more. In this session, we’ll show you how to leverage available tech to perform your own digital competitive analysis for opposition research.
Britt is a reformed corporate digital strategist, analyst, click baiter, and algorithm chaser. Over her career, she’s led digital strategy and data informed campaigns for national brands, social causes, and progressive campaigns as a proponent for change in the digital space for the progressive world.