Build Your SMS Army with Advanced Tips & Tricks for Mobile Strategies

Build Your SMS Army with Advanced Tips & Tricks for Mobile Strategies

Session Type(s): Training, Professional Development Training

Starts: Friday, Aug. 19 9:00 AM (Eastern)

Ends: Friday, Aug. 19 10:30 AM (Eastern)

Kickstart your mobile engagement strategy or take your current program to the next level to drive your supporters and members to take action. You’ll learn:

• Advanced tips and tricks for mobile advocacy – welcome messages, list building, targeting, testing, message schedules and more
• How to understand cool SMS tactics that speak directly to activism and fundraising outreach – mdata, GOTV, Call Campaigns, Webhooks
• Best practices from advocacy organizations
• Plus, take part in Q&A with Mobile Commons fundraising & advocacy experts


Michelle Fredrickson

Before coming to Upland, I was Coordinator of Digital Advocacy and Fundraising at NRDC, where I managed NRDC and the NRDC Action Fund’s text messaging programs (both broadcast and p2p), transforming it into a robust engagement and fundraising channel for the organization. In this capacity, I have extensive expertise in building texting programs as well as the Mobile Commons platform. I’m also an MPA graduate with a concentration in policy and analysis, and I’m based in the beautiful Hudson Valley area north of NYC.

Mark Maldonado


With over ten years of experience as a former union organizer and digital strategist at the Texas AFL-CIO, I have been using mobile messaging and digital tools for close to 10 years to help amplify the labor movement’s ability to communicate with tens of thousands of labor activists. Specifically, I specialize in event/rally mobilization, increasing political engagement at the ballot box, and driving action to help fight anti-worker legislation. I’m a sponge for innovation and technology related to advocacy communications and love to find ways to bolster field messaging. I have a law degree from the University of Georgia and a Bachelor of Arts in Political Science from Texas A&M University.