Insights from Deep Canvassing: Proven Scripts for Transformational Outreach

Insights from Deep Canvassing: Proven Scripts for Transformational Outreach

Session Type(s): Training

Training Tag(s): Grassroots Organizing/Campaigns

Starts: Thursday, Oct. 7 3:45 PM (Eastern)

Ends: Thursday, Oct. 7 4:45 PM (Eastern)

Deep canvassing is the only field methodology that has been found, through extensive study, to shift voter attitudes and behavior long-term, in person and on the phones. Join us to learn about new research from the field of deep canvassing and receive training on how to apply this grassroots learning to your own power-building and persuasion work. We’ll share takeaways on how to construct outreach scripts that bridge divides and move people powerfully, with practical examples from advocacy campaigns on the ground.


Drew Frye


Drew’s passion is building massive volunteer teams to take strategic action in the progressive issue-based organizing space.

Drew began his decade of experience in deep canvassing as a volunteer in college at UCLA fighting for gay marriage with the LA LGBT Center’s Leadership LAB. After organizing a cohort of fellow students, Drew became a full-time staff member at the LAB from 2015-2017, developing and implementing deep canvasses on trans rights, abortion, voter turnout, and more. In the years since Drew helped develop the first deep canvass on prison abolition, and during the 2020 presidential election he ran a remote campaign with SURJ in Georgia that led to 34,000 deep canvass-style phone conversations.

Today Drew supports labor unions and nonprofit organizations to employ the tools and learnings of deep canvassing in issue based organizing. Residing in his home of Santa Cruz California, Drew spends his free time rock climbing, surfing, and walking among redwood trees.

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Ash Overton

Ash Overton was part of the team that created deep canvassing in the LGBTQ rights movement. They have a decade of experience organizing field campaigns and advocacy programs and mobilizing volunteer teams at a large scale. They are one of the most accomplished practitioners and trainers of deep canvassing in the country and also hold enormous practical expertise around grassroots power-building and leadership development.

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