Email Master Class: It’s Still the Killer App

Email Master Class: It’s Still the Killer App

Session Type(s): Professional Development Training

Starts: Wednesday, Oct. 20 6:00 PM (Eastern)

Ends: Wednesday, Oct. 20 7:30 PM (Eastern)

Whether your community of supporters is 500 or 500,000 strong, email remains the most powerful channel at your disposal to inform and engage your base. Done right, it can deliver a powerful message for your candidate or cause, raise huge sums of money, and mobilize hundreds or thousands of volunteers at low cost. Done wrong, it annoys your supporters, breeds negativity and breaks trust—or just goes to spam folders and is ignored. I’ll share lessons learned—about list growth, deliverability, effective messaging, testing, fundraising and more—from more than 16 years experience managing email programs for CREDO, Bernie 2016, NextGen, and the Mozilla Foundation.


Will Easton


Will currently consults with a wide range of nonprofit & advocacy organizations on email strategy, deliverability and fundraising. Previously, Will worked as Director of Digital Fundraising and Engagement at People for the American Way, Lead for Fundraising & Email Strategy at the Mozilla Foundation, Director of Email Engagement for Bernie 2016, and as a Senior Manager for CREDO Mobile and CREDO Action. Will holds a Masters in Nonprofit Administration from the University of San Francisco, enjoys homebrewing, and is a long-time volunteer with Netroots Nation.

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