Distributed Organizing A-Z: How to Build Strong, Flexible Campaigns

Distributed Organizing A-Z: How to Build Strong, Flexible Campaigns

Session Type(s): Training

Training Tag(s): Grassroots Organizing/Campaigns

Starts: Thursday, Oct. 7 3:45 PM (Eastern)

Ends: Thursday, Oct. 7 4:45 PM (Eastern)

Distributed organizing — where supporters lead their own efforts, with support from a centralized staff or committee, rather than the other way around — is a critical way to grow power, develop leadership from supporters and leaders across geographies, and build winning campaigns. Join us for the ABCs of running successful distributed organizing campaigns. You’ll learn how to frontload complex policy information, create straightforward toolkits and trainings, build programs that allow for flexibility according to local conditions, and measure and track distributed organizing efforts.


Xaver Kandler

Xaver is the Lead Coalition Organizer for NY Renews, a climate justice coalition of over 280 environmental justice organizers, environmental groups, labor unions, and multi-issue community groups. Based in New York City, he focuses on campaign strategy, coordinating statewide actions, and building transformational partnerships within and outside of the coalition.

Prior to joining NY Renews, Xaver was the Campaigns Associate for Environmental Advocates of NY, a steering committee member of the coalition. He has a degree from Bard College in Urban and Environmental Studies and a dual focus on public policy and environmental justice. When not fighting for the health of the environment and communities, he can be found playing ultimate frisbee, rock climbing, and bird watching with loved ones.

Arielle Swernoff

Arielle Swernoff is Lead Communications Strategist with NY Renews, where she worked with our 270-member coalition to support passage of the nation’s strongest climate law, the Climate Leadership and Community Protection Act. At NY Renews, Arielle organizes our coalition’s media coverage as well as communications, rallies, and non-violent direct actions. Arielle also served as the coalition’s interim coordinator, facilitating communication, decision-making, and planning across our member organizations.

Prior to her time at NY Renews, Arielle worked on a variety of electoral campaigns, in public health communications, and for the New York City Council. She is the author of Jewish Currents’ guide to self-managed abortion, and once wrote a sexuality and health advice column for teens.

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