Session Type(s): Training
Training Tag(s): Experienced Online Organizing
Organic search results are critically important to nonprofits and are earned through effective Search Engine Optimization. After you’ve generated your website’s current SEO score, it can be hard to know where to start. Using the guidelines that we employ when we run SEO audits for our clients, we’ll introduce the basic language and concepts of SEO and then walk you through the score improvement process. We’ll begin with simple actions like creating an xml sitemap and adding alt text to images through more complex actions such as schema markup. We’ll also cover lazy loading and image optimization. Each attendee will leave with a glossary and a checklist to audit their organization’s website and identify next steps.
Taylor Shanklin is a speaker, podcast host, and marketing innovator in the nonprofit sector. She is the VP of Growth here at Firefly Partners. She is also the founder and host of the Soar podcast – a podcast dedicated to helping people live and work happier by tapping into focus and passion to achieve “lift-off”. Taylor gained experience in both client services and marketing at leading nonprofit technology companies such as Convio and Blackbaud. She has served 100+ organizations on both national and local levels, such as National MS, Alzheimer’s Association, Cystic Fibrosis Foundation, National Hemophilia Foundation, ALS Association, and Susan G. Komen. Her areas of expertise are the nonprofit landscape, digital marketing for nonprofits, branding, capturing and empowering one’s authentic voice, and helping nonprofit organizations realize their full potential through technology and donor engagement experiences that delight and surprise. Taylor lives in the mountains in North Carolina with her husband, two children and a beagle named Louie.