Online Actions that Matter: Strategies for Digital Engagement in the Time of COVID

Online Actions that Matter: Strategies for Digital Engagement in the Time of COVID

Session Type(s): Training

Training Tag(s): Experienced Online Organizing

Your members, or the people on your email list, are looking for meaningful things they can do to fight for a better world. Don’t just ask them for donations—give them opportunities to stand up to corporate power, pressure elected officials and elevate marginalized voices, all while social distancing (and largely even at home). Designing meaningful online actions is an essential part of any organization’s strategy during COVID-19 and beyond. In this training, we’ll share some examples of creative online actions your list can do: from hashtag takeovers and Twitter campaigns to powerful online petitions, decentralized research and online gatherings.

Trainer

Elana Levin

Elana Levin

Elana has worked at the intersection of popular culture and online organizing for over a decade, connecting nonprofits with pop culture creators and fans and applying the lessons of storytelling to the fight for social and economic justice. She co-organized the Black Panther #FanActivistCon and hosts Graphic Policy Radio podcasts (“Where comics and politics meet”).

Elana is Program Director at New Media Mentors, the official trainings partner of Netroots Nation. Through NMM progressives can access individual training in social media skills any time online.

She joins Netroots Nation’s staff after serving as digital director for labor unions and community based organizations and has lead trainings for over 3,000 progressives as co-founder of Organizing 2.0. Elana tweets about the labor movement, online organizing and superhero comics at @Elana_Brooklyn.

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