Session Type(s): Training
Training Tag(s): Experienced Online Organizing
Whether you look at Instagram, TikTok, YouTube or beyond, online influencers and creators have reshaped the political landscape. After all, a top online influencer has translated that influence into becoming president and continues to use Twitter effectively as a platform to build community, increase offline turnout and manipulate public opinion. Influencers have become the new community organizers. Our session will update you on emerging trends around influencers and what motivates influencers to partner with causes and campaigns. We’ll show you the latest technology and techniques to ensure you’re identifying and reaching these powerful people at a time when it matters to get out the census and generate voter turnout in record numbers.
Cheryl Contee is the award-winning CEO and co-founder of Do Big Things, a digital agency that creates new narrative and new tech for a new era focused on causes and campaigns. She is the Amazon bestselling author of Mechanical Bull: How You Can Achieve Startup Success. Cheryl was a co-founder of social marketing software Attentive.ly at Blackbaud, the first tech startup with a black female founder on board in history to be acquired by a NASDAQ-traded company. Her prior company Fission helped write the early source code for Crowdtangle, earning sweat equity in a successful social enterprise startup acquired by Facebook in Dec 2016. Cheryl is proud to be a co-founder of the tech inclusion initiative #YesWeCode.