Session Type(s): Training
Training Tag(s): Communications
Starts: Friday, Aug. 14 12:00 PM (Eastern)
Ends: Friday, Aug. 14 12:50 PM (Eastern)
This training, by the author of The Political Brain, focuses on three principles of effective messaging rooted in psychology, neuroscience, and message testing with 100,000 voters of the last 15 years: activate the right neural networks (e.g., talk about “people who’ve lost their jobs,” not “the unemployed,” which is abstract and dehumanizing); speak to voters’ values and emotions; and “move” voters by telling coherent, memorable narratives. Although these principles apply across issues, we’ll focus on healthcare and abortion as primary examples.
Many of you are asking about Netroots Nation 2021 plans. We’re happy to report that #NN21 WILL happen, but we haven’t yet announced our plans for dates and format. As we keep a close eye on the latest COVID-19 developments and weigh our options, know that we are doing so to ensure that NN21 is safe and accessible for as many people as possible. Check back in April for more details, and make sure you’re on our email list for announcements.