Digital Findings from the 2020 Presidential Campaign Trail
Session Type(s): Panel
Starts: Thursday, Aug. 13 12:00 PM (Eastern)
Ends: Thursday, Aug. 13 12:50 PM (Eastern)
The 2020 presidential primary campaigns invested and relied on digital in a way we’ve never seen. The innovation required to breakthrough the noise, gain traction, and turn moments into boons for campaigns was remarkable. In this panel, digital innovators from several 2020 presidential campaigns will discuss their digital wins and share moments that helped shape their campaigns. Attendees will gain ideas they can take back to their own organizations to help bolster progressive causes.
Moderator
Catherine Algeri
Catherine Algeri, Vice President and Chief Strategy Officer, heads up political email and advertising at Chapman Cubine + Hussey. Prior to joining the CCAH team, Catherine headed up all of digital for the Democratic Senatorial Campaign Committee in the 2018 and 2016 cycles and was the first Latinx to head digital for a major Democratic Party committee. Under her leadership the DSCC saw substantial cycle-over-cycle revenue growth and a dramatic increase in digital advertising performance. Catherine previously served as Digital Director on Senate campaigns for Senator Richard Blumenthal, Senator Sheldon Whitehouse, and Michelle Nunn. Her work and digital expertise has been profiled in the New York Times, Politico, and Roll Call.
Panelists
Masha Anderson
Masha is a digital strategist that specializes in online fundraising. She currently serves as the Online Fundraising Director for Gary Peters’ re-election campaign. Prior to this, she ran Cory Booker’s presidential email program — focusing on a data-driven strategy while staying true to the candidate’s unique voice.
Shelby Cole
Shelby is a nationally recognized, award-winning digital strategist who has raised over $100 million for Democratic campaigns. Most recently, she served as Digital Director for Kamala Harris’ campaign for president, overseeing a team of digital content and fundraising strategists. Prior to 2020, Shelby oversaw grassroots fundraising for Beto O’Rourke’s 2018 U.S. Senate race—an innovative, record-breaking, digital-first campaign that came within 2.6 percentage points of unseating Ted Cruz.