Session Type(s): Training
Training Tag(s): Experienced Online Organizing
Communities of color and younger voters overindex in terms of mobile use, making mobile-first messaging essential for communicating with key constituents and driving progressive outcomes at the local, state, and national levels. A recent study found that 92% of Facebook ad clicks occur on mobile devices. In this training, we’ll discuss tactics and emerging best practices for leveraging ever-changing mobile-focused platforms to reach people where they are and engage in sustained conversations to support advocacy actions and electoral mobilization.