De-Nonprofit Your Social Media

De-Nonprofit Your Social Media

Session Type(s): Training

Training Tag(s): Experienced Online Organizing

Starts: Thursday, Aug. 13 4:00 PM (Eastern)

Ends: Thursday, Aug. 13 4:50 PM (Eastern)

Nonprofits: We have to admit, we have a problem. Our social media content is often stiff, inauthentic, and worst of all, unable to break out of the Washington bubble. We’ll teach you how to make relatable, authentic content that will bring new people into the fold and say something real and meaningful. We’ll talk about the basics of video, graphic, and text content and how to break through the chatter on each platform to make a difference.


Norberto Briceño


Norberto Briceño is a graduate of NYU Tisch School of the Arts, where he majored in Theater and Latin American studies. In 2014, he joined BuzzFeed as a staff writer, and later became an editor with a focus on true crime, geek culture, and Latinx news.

In 2016, he co-founded Pero Like, BuzzFeed’s flagship Latinx channel, where he produced viral video content for the Latinx community. During his time there, Pero Like garnered over two million likes on Facebook, and one million subscribers on YouTube.

He currently serves as the Director of Social Media for Voto Latino, making sure everyone registers to vote this November.

Mariah Castaneda

Mariah Castañeda

Mariah Castañeda is a digital professional that’s passionate about changing narratives and making information both accessible and engaging. She is the sass behind the social channels of Voto Latino and creates a voice that is both authentic, passionate, and informative.

Her previous work as a journalist has been featured in the New York Times and was a fellow for Univision’s Fusion. Mariah has extensive experience as a storyteller, producing videos, articles, and podcasts for both national and local news outlets and has also co-produced a short film.