Creating a Campaign Plan in 60 Minutes

Creating a Campaign Plan in 60 Minutes

Session Type(s): Training

Training Tag(s): Grassroots Organizing/Campaigns

In this interactive and improvisational simulation, participants will work together to build a strategic campaign plan for a hypothetical candidate. Working from a jointly created set of factors (What’s the make up of the district? What other elections are on the ballot? What are we running for? Is it an open seat?) participants will create a campaign message, determine a win number, identify their target universe, and build a field and communications plan to reach that universe. Once the strategy and tactics are set, we’ll use assumptions to build out a budget and fundraising plan for the campaign. You’ll walk away with a sample plan—and the skills to build your own—in 60 minutes!

Trainer

Ryanne Olsen

Ryanne Olsen is the Training and Curriculum Director at Emerge America. In this role, she developed the Emerge curricula ranging from hour-long webinars to 70-hour training. She has trained over 600 women to run for office. She comes to Emerge America after serving as the Executive Director of Emerge Massachusetts for almost three years. Under each year of her leadership, Emerge Massachusetts trained a record amount of Democratic women, growing almost ten-fold — growing from training 8 women in 2015 to training 79 in 2018.

Ryanne also has a deep history in political campaigns, serving on races from City Alderman to U.S. Senate. Ryanne graduated from Northeastern University, summa cum laude with a dual degree in Political Science and Communications.

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