You’re Better than Boosted Posts: Digital Ads 101

You’re Better than Boosted Posts: Digital Ads 101

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 13 2:15 PM

Ends: Saturday, Jul. 13 3:15 PM

Room: 122A

What if I told you that boosted posts only reach 16% of Facebook users? Many campaigns, causes and organizations are constantly looking for ways to reach more voters online through paid channels. For many, their first step is boosting posts and it’s easy to see why. For $20, you can see thousands of impressions and reach tens of thousands of people. But, boosted posts are best used as a small part of a much larger social media advertising strategy that, with the right knowhow, will help your campaign be more strategic, reach more voters, and turn more people out to vote. Move beyond the boosted post with this session.

This training is ideal for first-time candidates, new campaign staffers, as well as advocates, activists and grassroots organizers.

Moderators

Emily Gittleman

Emily got her start in politics working on then-Mayor Cory Booker’s Special Senate Election in 2013. When he ran for a full term in 2014, Emily took over the Operations Team, serving as the Director of Operations through his decisive 11-point victory in November 2014. At that point, Emily moved over the Senator Cory Booker’s Senate office, working as his State Scheduler.

She joined the 50+1 team in 2016 as a fundraiser, helping a number of local and state-level candidates raise the resources they needed. In late 2016, she took on significantly larger digital responsibilities, moving over to digital entirely in early 2017.

Since then, Emily has built and run 50+1’s digital team, which includes developing a massive digital advertising program, responsible for placing more than half a million dollars worth of ads in the 2018 Primary Election alone.

Emily graduated from Trinity College in Hartford, Connecticut. She was born and raised in New Jersey, which is also the birthplace of icons such as Bruce Springsteen, Frank Sinatra, Meryl Streep, and canned soup.

Other sessions: Creative Digital Advertising for Advocacy and Politics