You Gotta Organize to Mobilize: How to Do Digital for a Mass Mobilization or Direct Action

You Gotta Organize to Mobilize: How to Do Digital for a Mass Mobilization or Direct Action

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 13 1:00 PM (Eastern)

Ends: Saturday, Jul. 13 2:00 PM (Eastern)

Room: 121C

Mass mobilization and direct action have long helped movements win, but the way we build and communicate to our base has changed. Digital tools have democratized the way we tell stories and opened up opportunities for more personalized outreach and recruitment to help shift the balance of power in our favor. With step-by-step handouts and case studies from the People’s Climate March in NYC and APTP’s 96 hours of direct action in Oakland, this panel will prescribe how to easily create supporter engagement journies across channels before, during, and after mobilization that will help you get the numbers to win AND change hearts and minds.

This training is for anyone who is beginning to think about organizing and mobilizing online and for those who run events and want to engage new supporters.


Vanessa Butterworth

Vanessa Butterworth

Vanessa currently works at Caring Across Generations (as their Digital Director) and SEIU 1021 (as their first ever Lead Digital Organizer) where she focuses on embedding digital strategy into their robust distributed organizing programs. She has been a digital strategist, trainer, and consultant for the past decade across movements. Vanessa believes in order to be more equitable, effective, and efficient in the digital space, it’s important for organizers and communicators to come together to skillshare, discuss learnings, brainstorm, and network. When we stop asking each other questions and pushing to be better at what we do, we lose important battles for a better world!

Vanessa is originally from Mississauga of the New Credit Territory also known as Ontario, Canada — but now lives in Detroit on Waawiyatanong Territory.