User Experience in Organizing: How Good UX Leads to Better Engagement, Retention and Impact

User Experience in Organizing: How Good UX Leads to Better Engagement, Retention and Impact

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Saturday, Jul. 13 9:00 AM

Ends: Saturday, Jul. 13 10:00 AM

Room: 121C

UX is under-resourced and under-utilized in organizing, but it is key to understanding what your users need, how they think, and how they behave—and incorporating that understanding into every aspect of your process. This session will focus on the value of user experience and how to employ UX in your work. Good UX leads to higher engagement, higher retention, more referrals, and a better experience overall for the people using your product/content/service. This training does not include graphic design, user interface training, branding/identity, or marketing.

No previous experience in UX, design or tech is required. This is a training for attendees with zero experience who want to do more UX in their organization.

Moderators

Tillie McInnis

Tillie McInnis

Tillie is currently the Product Manager for Growth and UX at MoveOn. She has four years of experience in UX, product growth, and political communications. She has led local UX trainings and workshops and is the host for a design chapter in Washington D.C. (Ladies Wine & Design). She is also a founding author for UX Backstage. Before working in UX, Tillie worked on local campaigns and combating economic inequality in Utah.