The Race-Class Narrative We Need: Putting it to Work

The Race-Class Narrative We Need: Putting it to Work

Session Type(s): Training

Training Tag(s): Communications

Starts: Saturday, Jul. 13 1:00 PM (Eastern)

Ends: Saturday, Jul. 13 2:00 PM (Eastern)

The labor movement has fought for years to win justice for all working people by raising wages and improving families’ lives. It’s clear that we cannot achieve economic justice without racial justice. SEIU’s Racial Justice Center joined the Race-Class Narrative Project to find tested messages that rebut the right’s faux populism and white nationalism with a new story. This research shows that an integrated Race-Class Narrative outperforms a colorblind economic approach and beats the opposition’s divisive frames. Join us as we share how the research was implemented and practice strategies to help you connect race and class to win on the issues that matter to working people of all races.

The intended audience includes campaign leads and staff, as well as communicators and communication leads.


Josh Keller


Josh is the Communications Director for the SEIU MN State Council, which brings together multiple locals representing over 50,000 working people. We use our collective power to win economic, racial and social justice so all Minnesotans — white, black or brown, rural or metro — can live safe, happy and healthy lives.

Tinselyn Simms

Tinselyn Simms

Tinselyn Simms is the co-founding Co-Executive Director of We Make the Future Action (WMTFA). WMTFA launched in early 2021 to combine strategic communications and coalition building to implement race forward narratives that motivate our base and persuade the middle for wins that allow all our communities to thrive. Prior to this role, she served as Assistant Director of Communications at Service Employees International Union (SEIU) where she led communications for the Racial Justice Center. She spearheaded the labor’s involvement in the groundbreaking Race-Class Narrative research. In 2019, she completed the Global Messaging Program hosted by ASO Communications in Melbourne, Australia.

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