The Race-Class Narrative We Need: Putting it to Work

The Race-Class Narrative We Need: Putting it to Work

Session Type(s): Training

Training Tag(s): Communications

Starts: Saturday, Jul. 13 1:00 PM (Eastern)

Ends: Saturday, Jul. 13 2:00 PM (Eastern)

Room: 120C

The labor movement has fought for years to win justice for all working people by raising wages and improving families’ lives. It’s clear that we cannot achieve economic justice without racial justice. SEIU’s Racial Justice Center joined the Race-Class Narrative Project to find tested messages that rebut the right’s faux populism and white nationalism with a new story. This research shows that an integrated Race-Class Narrative outperforms a colorblind economic approach and beats the opposition’s divisive frames. Join us as we share how the research was implemented and practice strategies to help you connect race and class to win on the issues that matter to working people of all races.

The intended audience includes campaign leads and staff, as well as communicators and communication leads.


Josh Keller


Josh is the Communications Director for the SEIU MN State Council, which brings together multiple locals representing over 50,000 working people. We use our collective power to win economic, racial and social justice so all Minnesotans — white, black or brown, rural or metro — can live safe, happy and healthy lives.

Tinselyn Simms

Tinselyn Simms

Tinselyn Simms is an Assistant Director of Communications at Service Employees International Union (SEIU) where she manages communications for the Racial Justice Center. Tinselyn lead SEIU’s involvement in the Race-Class Narrative Project and is currently working to ensure the approach is embedded in all corners of the union.

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