Proven Persuasion and Inoculation: Breakthroughs in Deep Canvassing

Proven Persuasion and Inoculation: Breakthroughs in Deep Canvassing

Session Type(s): Training

Training Tag(s): Communications

Starts: Friday, Jul. 12 9:00 AM

Ends: Friday, Jul. 12 10:00 AM

Room: 120C

Join the founders of the New Conversation Initiative to discuss the landmark results of 2018 Deep Canvassing persuasion experiments and learn how to improve your campaigns ability to persuade, motivate your base and reduce voters’ underlying prejudice that allows our opposition’s fear-based messaging to dominate. Deep canvassing is the only field tactic that has been validated to be longitudinally persuasive, and in order to win, what we say to voters must be as effective as the tech or engagement tool we use.

This training is best suited for those with field or campaign experience and are looking for new tactics to motivate and hold our base or persuade the moveable middle.

Moderators