Pretty Important: Political Graphic Design 101

Pretty Important: Political Graphic Design 101

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Thursday, Jul. 11 3:45 PM (Eastern)

Ends: Thursday, Jul. 11 4:45 PM (Eastern)

Room: 122A

Whether it’s for digital or print, visual designers make decisions that affect your decisions every day. Why do you stop and look at some billboards, but not others? Why did you decide to not recycle one of those political mailers you got? We’ll cover how humans process visual information and what can movitate them to act. This training will cover the basics of photo-based design and help you improve your understanding of the many visual communications that surround you. We’ll end the session designing something together, live!

This training is for both beginners/non-designers as well as intermediate designers/communication professionals who want to improve their design and communication skills.


Candice Dayoan


Candice is an award-winning Creative Director for 50+1 Strategies, a political and organizing consulting firm based in Oakland. This year, she was honored by the American Association of Political Consultants as a Top 40 under 40 Winner. She specializes in print design and has won several national awards for her logo, billboard, and mailer designs.

Other sessions: Align Left: Why Designers are Integral to the Resistance

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Chris McNeil


Chris McNeil is Digital Creative Director at AL Media. 2019 is Chris’ ninth electoral cycle, with previous stints at Stearns Consulting, Kaufman Campaigns, Campaign Workshop and the DCCC. If you’re a Democrat, Chris begs that you preview digital ads on a smartphone; if you’re a Republican, desktop screens are fine. He feels Twitter is an overrated platform but suspects the hype re: Instagram Stories is legit. Chris’ favorite Tik Tok is @tootymcnooty. His daughter Violet is a year old and was not named for the 2018 Pantone Color of the Year. That just sort of happened.

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