More than Words: Using the Language of Imagery to Mobilize

More than Words: Using the Language of Imagery to Mobilize

Session Type(s): Panel

Starts: Thursday, Jul. 11 2:30 PM

Ends: Thursday, Jul. 11 3:30 PM

Room: 115A

From Rep. Ocasio-Cortez’s iconic poster to the Sunrise Movement’s mediagenic expressions of urgency and discipline to the futurism of Black Panther going from theaters to the streets, visual strategy makes a clear difference in campaigns. It’s time to learn why art and culture is necessary to win. Our panel features examples of visual strategy making a difference in campaigns, from memes to banners, told by cultural workers operating at the cutting edge of visual production, meme-making and community organizing. How do we best apply these practices to the visually saturated world of social media and media? What do organizers need to know to integrate visual and narrative storytelling in to their work?

Moderator

Elana Levin

Elana Levin

Elana has worked at the intersection of popular culture and online organizing for over a decade, connecting nonprofits with pop culture creators and fans and applying the lessons of storytelling to the fight for social and economic justice. She co-organized the Black Panther #FanActivistCon and hosts Graphic Policy Radio podcasts (“Where comics and politics meet”).

Elana is Program Director at New Media Mentors, the official trainings partner of Netroots Nation. Through NMM progressives can access individual training in social media skills any time online.

She joins Netroots Nation’s staff after serving as digital director for labor unions and community based organizations and has lead trainings for over 3,000 progressives as co-founder of Organizing 2.0. Elana tweets about the labor movement, online organizing and superhero comics at @Elana_Brooklyn.

Other sessions: So Many Social Media Platforms, So Little Time

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Panelists

Felicia Perez

felicia.perez

Felicia T. Perez is the Innovation Director at the Center for Story-based Strategy. Her previous organizing experience includes work for United Workers Congress, GetEqual, the ACLU of Southern California, No on Proposition 21 campaign, and Californians for Justice. Felicia holds a BA from the University of California, Santa Barbara and an MA in Curriculum and Instruction. She is a published author and co-author of social studies curriculum and in anthologies on teaching and performance. Prior to her work in strategic communications, she taught social studies for twelve years in Los Angeles and was a union chapter chair for UTLA.

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Ange Tran

ange.tran

Ange Tran is a visual communications strategist and designer with a wide range of creative and production experience. She enjoys diverse work activity and collaboration in cross-disciplinary teams. For over ten years she has served grassroot, labor, coalition and not-for-profits to create design solutions that translate complex ideas into public-facing campaigns, communications and exhibitions. In other words, Ange makes stuff for people to see that is easy to read, strategically. You can view select work at www.angetran.info.

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Josh Yoder

Josh Yoder is an illustrator and visual strategist helping communities take control of their own media narratives and storytelling. He grew up in central Pennsylvania, watching the Mennonite traditions of service and restorative justice wrestle with the wave of xenophobia and racism in post 9/11 America. With a background in design and technical production, his work centers on supporting communities fighting for the media stages movements are traditionally barred from. He’s worked with early FightFor15, 350.org, the People’s Climate March, and the March for Science–but is most lucky to have worked on local pipeline fights across the North East and most recently the campaign to stop Amazon’s headquarters in NYC.

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