Messaging and Media 101: Sharing Your Vision Effectively in a Fast-Changing Media Landscape

Messaging and Media 101: Sharing Your Vision Effectively in a Fast-Changing Media Landscape

Session Type(s): Training

Training Tag(s): Communications

Starts: Thursday, Jul. 11 2:30 PM (Eastern)

Ends: Thursday, Jul. 11 3:30 PM (Eastern)

Have you ever wondered how to get news coverage on a topic or campaign you’re driving in your community? How to build press-worthy events? Looking to share and expand your vision? Maybe you’ve never been on camera, written an op-ed, or pitched a story—and have no idea where to begin! Then this training is for you! This training has been developed to celebrate, elevate, and expand your influence authentically, without compromising your values or vision.

This is a beginner-level training for newer organizers and those who haven’t been on camera or written much. Ideal for smaller organizations without a dedicated communications department.


Jess Torres Woolford

Jess Torres Woolford

Jess loves to foster challenging conversations between unexpected partners, and sharpen the tools changemakers need to get shit done through authentic and powerful storytelling. That’s where the opportunity to find new and sustainable solutions happens.

She most recently worked as director of communications at the New York City Mayor’s Office of Immigrant Affairs in the city that raised her. Before moving back home to the Bronx, she spent several years in Washington DC working at the United Food and Commercial Workers International Union (UFCW), Latino Victory Fund, the 2016 Democratic National Convention in Philadelphia, and Media Matters.

Jess is also a founding member of the Board of Directors for “Pay Our Interns,” a Vice Chair for the Williams College Alumni Fund, and has published feature writing in Women’s Health, Refinery29, Bustle, the Washington Post’s The Lilly, Remezcla, Afropunk, and Fierce by Mitú.

She’s a proud Dominicana, and soon to be first time mom always looking to make some good trouble.

Other sessions: Latinx Caucus