How To Engage Twitch Content Creators in Your Campaign

How To Engage Twitch Content Creators in Your Campaign

Session Type(s): Training

Training Tag(s): Basic Online Organizing

Starts: Thursday, Jul. 11 10:15 AM

Ends: Thursday, Jul. 11 11:15 AM

Room: 122A

Since 2011, creators on Twitch.tv have raised more than $110,000,000 for nonprofit causes. Gamers have led the way: 58% of gamers have donated while playing or buying video games in the past 12 months and 67% said they would join other gamers to fundraise. But gaming is just the tip of the iceberg. Streaming everything from Cross-Fit to knitting to cooking, Twitch creators today attract more 140MM unique viewers per month to the site (on par with MSNBC, CNN, Fox News, and ESPN). Learning how to engage this new creator-class can be incredibly powerful. Join Aly Sweetman, Charity Program Lead at Twitch and Roz Lemieux, Director of Blackbaud Labs for a fast-paced training on how to make it fun and easy for them to engage with your campaign.

This training is best suited to those who either have never run a livestream fundraising (or engagement) campaign — or are still in the early stages of formulating a strategy.

Moderators

Alyssa Sweetman

Alyssa Sweetman specializes in strategy and execution of influencer and live-stream charity fundraising targeting millennials and Gen-Z. Many charities still rely on mailers or cold calls to engage their audience, but NGOs must evolve their strategy to target the new generation of digital consumers. Alyssa acts as the liaison to unite NGOs and live streaming content creators.