Google Tag Manager: The Wand of Digital Power

Google Tag Manager: The Wand of Digital Power

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Thursday, Jul. 11 10:15 AM

Ends: Thursday, Jul. 11 11:15 AM

Room: 121C

Been hearing a lot about Google tag manager (GTM) lately? Wondering what it’s all about? GTM is a system you can use to easily install tracking, analytics, testing and personalization on your website without making changes to your core code. It was created by Google to quickly inject code snippets into your website, bypassing your web developer. It is one of the most commonly used tag systems that can not only save you a ton of developer time but also open up a whole world of data gathering, ad targeting and customizing web experiences without knowing too much code. In this training, you’ll learn the basics of GTM and some of its most common applications for non-profits.

This is an intermediate-level training.

Moderator

Cyriac Joseph

Cyriac is a digital fundraising and engagement strategist who has worked in several environmental org across the world including Greenpeace, RAN and Stand. He specializes in list growth, supporter psychographic research and some very nerdy things like digital analytics and tag manager.

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