From a LIKE to a Leader: Real Online-to-Offline Organizing

From a LIKE to a Leader: Real Online-to-Offline Organizing

Session Type(s): Training

Training Tag(s): Advanced Online Organizing

Starts: Friday, Jul. 12 9:00 AM

Ends: Friday, Jul. 12 10:00 AM

Room: 121B

Using social media to move your message or share memes isn’t enough to build a movement. Online-to-offline organizing is so much more than event turnout. Sol Freire and Kelcie Glass will share their experiences using social media to organize workers and build power. They’ll discuss how to proactively find new supporters, how to use public and private social media pages to build a community, how to use comments and messaging to identify key individuals, and how to build an online-to-offline pipeline to connect individuals with ‘real-world’ organizers and create a movement. Come learn what it takes to build likes and ad clicks into activists and members.

This training is intermediate: attendees should be familiar with using social media platforms for their organization and have some experience managing Facebook pages and or groups.