Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Thursday, Jul. 11 9:00 AM (Eastern)
Ends: Thursday, Jul. 11 10:00 AM (Eastern)
You spend so much time writing to your supporters, so it’s a shame when your important messages end up in their spam folder. Join deliverability experts from Twilio SendGrid, the largest email sending company in the world, and Action Network, one of the largest digital toolset providers to the progressive movement, to learn how to ensure your emails get to your activists every time. We will cover how email providers determine what’s spam and what isn’t and how you can adjust your email program to ensure deliverability. You’ll also have a chance to practice these techniques and ask questions to some of the foremost experts in the email deliverability field.
Organizations and campaigns of all sizes will gain value from this training. Digital campaigners with a working knowledge of deliverability are welcome, from absolute beginners to more seasoned veterans.
Will is a Senior Email Deliverability Consultant with Twilio SendGrid. He consults directly with some of the world’s largest organizations and brands and currently provides strategic advice on almost 5 billion email messages each month. Having worked in email delivery for over 6 years, Will has enjoyed working directly with a wide range of senders including political campaigns and parties, as well as change-focused organizations of all types.
Amy Chin-Lai (she/her) is passionate about mobilizing progressive activism through great technology. As the Partner Resource Coordinator at Action Network, Amy supports and trains organizers on how to use the tools effectively and reach higher levels of engagement. When Amy is not monitoring email click rates, you can find her listening to true crime podcasts and talking to her dog, Skippy.