Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Friday, Jul. 12 1:30 PM
Ends: Friday, Jul. 12 2:30 PM
Your Theory of Change is the strategic center of your work. For digital to be an effective component of your campaigns, your online actions must connect back to—and advance—your core strategy. With so many possible choices available, it’s critical to assess each option to determine how it will move the central goals forward, and build to the next action. In this session, we’ll learn the steps to craft a Theory of Change, then practice the skill of applying digital strategies to your campaigns by examining a famous pre-digital mobilization, working in teams to apply online campaign approaches to this classic organizing plan, and comparing notes as a group.
This training is appropriate for all skill levels. Beginners will receive everything they need to understand and apply the theory, and intermediate and advanced practitioners will get a chance to hone their skills.
On April 1, 2007, I was fired from the bar I managed in Seattle with no explanation. When I got home, I found three rejection letters from MFA programs waiting for me.
Looking back, it’s strange to think that day led me to where I am today. After the my life plan collapsed, I decided a change of scenery would help, so I pursued an internship with Barack Obama’s campaign. In the fall of 2007, I landed in a strip-mall field office on the edge of Las Vegas.
Over the coming years, I learned to tell my own story in a political context, and how to train others to tell theirs. After helping pass the ACA in 2010, I came to DC and spent 4 years at the New Organizing Institute training activists and helping tell the story of our organization and our graduates. In 2014 I moved on to the American Federation of Teachers, serving as digital director and communications director and helping tell the story of our members. In 2018, I struck out on my own to start Firekit Campaigns. Today I’m fortunate to help rising leaders refine their message, find their authentic voice, and deploy values-based storytelling across media.