Session Type(s): Training
Training Tag(s): Advanced Online Organizing, Testing/Optimization
Starts: Thursday, Jul. 11 2:30 PM
Ends: Thursday, Jul. 11 3:30 PM
Room: 121C
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be doing? This training will cover advanced digital analytics practices: benchmarking, best practice testing, multivariate testing, challenges with ad testing, and effective test tracking.
Attendees should be very familiar with A/B testing and how analytics can help guide a digital program.
Sandhya Anantharaman is a Co-Director of the Universal Income Project, where she works to build progressive California strategy for universal basic income. Sandhya leads the Universal Income Project grassroots organizing work, working with hundreds of artists, writers, technologists, and activists to build support for the policy.
Sandhya got her start in politics as a grassroots organizer on the Obama campaign, proceeding to work on Democratic campaigns for Senate, Governor, and Georgia state legislative races. She’s worked with major digital advocacy organizations on analytics and experiments, most recently at Color of Change, and trains on analytics with Wellstone.
Netroots Nation prioritizes the safety and health of our attendees. Though our event isn’t until mid-August, we are closely monitoring the development of COVID-19 and considering all possible options for hosting our conference this summer.
We will continue to track information from the Centers for Disease Control (CDC), the World Health Organization (WHO) and government agencies regarding public health guidelines and will make informed decisions about our event as the situation continues to develop.