Beyond A/B Testing: Upping Your Digital Analytics Game

Beyond A/B Testing: Upping Your Digital Analytics Game

Session Type(s): Training

Training Tag(s): Advanced Online Organizing, Testing/Optimization

Starts: Thursday, Jul. 11 2:30 PM

Ends: Thursday, Jul. 11 3:30 PM

Room: 121C

More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be doing? This training will cover advanced digital analytics practices: benchmarking, best practice testing, multivariate testing, challenges with ad testing, and effective test tracking.

Attendees should be very familiar with A/B testing and how analytics can help guide a digital program.

Moderators

Sandhya Anantharaman

Sandhya Anantharaman is a Co-Director of the Universal Income Project, where she works to build progressive California strategy for universal basic income. Sandhya leads the Universal Income Project grassroots organizing work, working with hundreds of artists, writers, technologists, and activists to build support for the policy.

Sandhya got her start in politics as a grassroots organizer on the Obama campaign, proceeding to work on Democratic campaigns for Senate, Governor, and Georgia state legislative races. She’s worked with major digital advocacy organizations on analytics and experiments, most recently at Color of Change, and trains on analytics with Wellstone.