Session Type(s): Training
Training Tag(s): Advanced Online Organizing, Testing/Optimization
Starts: Thursday, Jul. 11 2:30 PM (Eastern)
Ends: Thursday, Jul. 11 3:30 PM (Eastern)
Room: 121C
More and more organizations are adopting the fundamentals of analytics into their digital programs: tracking key metrics, A/B testing and making data-informed decisions. But is there more you could be doing? This training will cover advanced digital analytics practices: benchmarking, best practice testing, multivariate testing, challenges with ad testing, and effective test tracking.
Attendees should be very familiar with A/B testing and how analytics can help guide a digital program.
Sandhya Anantharaman is a Co-Director of the Universal Income Project, where she works to build progressive California strategy for universal basic income. Sandhya leads the Universal Income Project grassroots organizing work, working with hundreds of artists, writers, technologists, and activists to build support for the policy.
Sandhya got her start in politics as a grassroots organizer on the Obama campaign, proceeding to work on Democratic campaigns for Senate, Governor, and Georgia state legislative races. She’s worked with major digital advocacy organizations on analytics and experiments, most recently at Color of Change, and trains on analytics with Wellstone.
Many of you are asking about Netroots Nation 2021 plans. We’re happy to report that #NN21 WILL happen, but we haven’t yet announced our plans for dates and format. As we keep a close eye on the latest COVID-19 developments and weigh our options, know that we are doing so to ensure that NN21 is safe and accessible for as many people as possible. Check back in April for more details, and make sure you’re on our email list for announcements.