Progressive Donors: What Motivates Them and How to Reach Them

Progressive Donors: What Motivates Them and How to Reach Them

Session Type(s): Training

Training Tag(s): Grassroots Organizing/Campaigns

Starts: Friday, Aug. 3 10:00 AM (Eastern)

Ends: Friday, Aug. 3 11:15 AM (Eastern)

In the era of Trump and bad news overload, how do you create a conversation with a potential donor so they care about your key issue? What can you say to them that will convince them to support your work? In this workshop, we’ll review and update results from the 2017 Progressive Donor Survey, which reached online and offline donors across the country. We’ll then do an exercise to identify who these donors are and what makes them tick. With these potential supporters in mind, we’ll explore the channels and messages to best reach them where they are. The session will finish with some tactics to keep them involved with your cause beyond that first donation or even that first Retweet or Facebook Like.


Camron Assadi


Camron is Vice President, Digital Marketing for ABD Direct. ABD works with progressive organizations and campaigns on fundraising and advocacy campaigns. Prior to ABD, Camron was the Director of Marketing and Communications with Water For People, where lead marketing and fundraising team that told the story of the organization’s work to a global audience. Previously, Camron was Director of the Climate Relief Fund, an organization that helped people affected by severe weather disasters, including the drought in California. Before that, Camron ran marketing on PLOS ONE, the world’s largest open scientific journal. He was also Deputy Internet Director at Mercy Corps, and has run his own consulting business.

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Margaret Whiteley

Margaret Whiteley

Grassroots Development Manager at Giffords: Courage to Fight Gun Violence in Washington, DC