How to Persuade and GOTMFV Online for Down-Ballot Races

How to Persuade and GOTMFV Online for Down-Ballot Races

Session Type(s): Training

Training Tag(s): Grassroots Organizing/Campaigns

Starts: Friday, Aug. 3 2:00 PM (Eastern)

Ends: Friday, Aug. 3 3:15 PM (Eastern)

Room: R04

With all the bluster and hype around Trump’s digital strategy, it’s hard to know what works online to persuade voters and get them to out to vote at a national scale. It’s even harder to know what works and doesn’t for local and down-ballot races. Join DSPolitical’s Jesse Juntura to learn not only what the evidence shows works (and doesn’t) online, but practical instruction as to how you can develop winning creative, target the right voters, and make sure they get out to vote. This training will cover digital persuasion and online GOTV research, include a walkthrough of how to set up, target, run, and optimize your online campaign using DemocraticAds.com as an example for local campaigns.

Trainer

Jesse Juntura

Jesse Juntura is DSPolitical’s Account Executive responsible for managing all accounts through the self-service platform, DemocraticAds.com.
Prior to joining DSPolitical, Jesse worked for the Maine Migrant Education Program, creating strategies for locating migrant farmworkers and their children who may be in need of additional educational services. Before that, Jesse worked for Representative Mike Michaud of Maine’s 2nd Congressional district.

Jesse was born, raised, and educated in Maine, having grown up in the Lewiston/Auburn area and having received his B.A. from Colby College in Government and Global Studies in 2016.