Session Type(s): Training
Training Tag(s): Basic Online Organizing
Starts: Thursday, Aug. 2 9:00 AM (Central)
Ends: Thursday, Aug. 2 10:15 AM (Central)
Room: R01
When it began, Tom Steyer’s Need to Impeach campaign started with exactly zero names. Join the team that built the Need to Impeach community into a 5 million person strong movement for an interactive training on paid strategies to grow your email list. Efficiently adding new names to your list takes smart advertising strategies, thumb-stopping creative, smart targeting and a thoughtful approach to utilizing different acquisition platforms. But the result of a well-executed acquisition plan isn’t just a big list, it is a community ready to take action for your cause. With plenty of real-life examples, this training will show you how to grow your list in 80 days.
Zuha Khan is a Senior Media Planner at political firm Trilogy Interactive. Her media planning, strategy, and operations work has resulted in top-tier digital advertising campaigns that have truly delivered an impact. They’ve built and executed media plans with precision, adaptation, and success for non-profit and union clients.
In their spare time, Zuha radio DJs, organizes benefit concerts, participates in civic engagement, and volunteers with the Alliance of South Asians Taking Action.
If you didn’t attend Netroots Nation at Home live but are interested in watching the recordings of our sessions, click here to purchase an All-Access Pass. For just $75, you’ll have access to more than 150 hours of content that you can view at your leisure (content will remain in our virtual platform until June 30, 2021).
Want to watch (or re-watch) our keynotes? Visit our Facebook page or our YouTube channel.