Session Type(s): Training
Training Tag(s): Advanced Online Organizing
Starts: Saturday, Aug. 4 9:00 AM
Ends: Saturday, Aug. 4 10:15 AM
Email remains the workhorse of any digital campaign—it drives smaller donations, grassroots actions, and audience engagement. But what makes your email program unique? How can you make sure your messages stand out in increasingly crowded inboxes, increasingly accessed from folks’ palms? Conventional email strategy centered on desktops is so 1999. In this training, based on our experience managing some of the country’s most effective email programs, we’ll discuss how the ever-shifting geography of an inbox demands an ever-changing strategy of email response. We’ll teach you how to implement a smart, flexible approach to email design to meet people where and when they’re most responsive—and engage them through a ladder of action.
A digital storyteller since her high school blog on LGBTQ issues, Ky currently runs digital advocacy and fundraising campaigns as a Digital Strategy Manager at Trilogy Interactive. At Trilogy, she’s spearheaded creative development and digital strategy for clients including Senator Patrick Leahy, the California Democratic Party, ACLU of California, AFSCME, and Tom Steyer’s Need to Impeach organization. Catch her on Twitter @KyLeaAlbert.