The Digital Lab: Better Outreach through Email Testing

The Digital Lab: Better Outreach through Email Testing

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Thursday, Aug. 10 2:30 PM (Eastern)

Ends: Thursday, Aug. 10 3:45 PM (Eastern)

Room: Embassy D

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions—and more—are a simple email test away. In this session, attendees will learn the basics of email testing including what makes an effective test, what tools they need to start testing, best practices, how to analyze the results of a test, and how to apply those lessons to future emails.

This training is for digital organizers and digital professionals who are new to email and/or testing but who want to launch an effective testing program. Some takeaways will also be useful to those who have email testing programs they are looking to take to the next level.


Damien Shirley

Damien Shirley

With a decade of experience in the progressive digital space, Damien has worked with a diverse group of organizations to build award-winning email, social media, and digital acquisition campaigns. He has worked with progressive organizations in an array of issue areas including progressive advocacy, environmental conservation, women’s & reproductive rights, public health, and animal welfare. Prior to joining BPI, Damien served as an Account Executive with CCAH, the New Media Manager at the League of Conservation Voters, and the New Media Director of the Paul Hodes for Senate campaign.

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