Winning the Creative Majority: YouTube Best Practices for Your Online Video Campaign

Winning the Creative Majority: YouTube Best Practices for Your Online Video Campaign

Session Type(s): Training

Starts: Thursday, Aug. 10 1:00 PM (Eastern)

Ends: Thursday, Aug. 10 2:15 PM (Eastern)

Room: Hanover G

Organizers know you have to meet people where they are, and more and more people are consuming media online. Specifically, online video consumption is soaring, and YouTube provides a powerful way for organizations, individuals, candidates, and causes to share stories and raise awareness. We’ll share some ways to leverage the power of online video and how to integrate Google and YouTube’s tools with other advocacy efforts.

Moderators

Stephanie Valencia

stephanie.valencia

Wise #latina @Google Policy
#Obama campaign and @barackobama WH alum working on immigration, ACA
Founder @Latinos44, Obama Latino Appointee Alums and @LatinoTalentInitiative
#empoweringpeopleofcolor #diversifyingprogressivemovement
#tech #latinos #politics
@NewMexico native (red over green)


Zach Wineburg

zach.wineburg

Zach Wineburg is a member Google’s Democratic Elections & Advocacy team, supporting candidates, committees, and causes in communicating their message to the right audiences by utilizing Google & YouTube’s suite of tools and products.

Zach is a veteran in mobilization and campaign management, who has worked on elections at every level – from municipal to Congressional, Senate, Gubernatorial, and Presidential. With stints at the Democratic Senate Campaign Committee (DSCC) and at Democratic Governor’s Association (DGA), Zach has also served as campaign manager for Congresswoman Gabby Giffords’ successful reelection in 2008, and as the Obama campaign’s GOTV Director in the battleground state of Iowa in 2012.