Digital Advertising Dos and Don’ts

Digital Advertising Dos and Don’ts

Session Type(s): Training

Training Tag(s): Advanced Digital Organizing

Starts: Saturday, Aug. 12 9:00 AM

Ends: Saturday, Aug. 12 10:15 AM

Room: Embassy A

From advertising on social media to voter-targeted display and pre-roll, the world of digital advertising continues to evolve and get more complex—but also more effective. Digital advertising experts at Bully Pulpit Interactive will walk you through the basics of digital advertising and how to approach your digital campaign, advertising channels, audience targeting, and measurement so that you leave knowing how to make an impact with any budget.

This training is for all audiences.


Amy Kelleher


Amy Kelleher is an Associate Director at Bully Pulpit Interactive, where she manages digital marketing strategy, operations and creative direction for a range of political clients, including NextGen Climate and EMILY’s List. Prior to joining the team at BPI, Amy was a Client Solutions Manager for Facebook based in Austin, Texas. She worked with clients across various verticals including travel, technology and professional services managing and optimizing their campaigns on the platform.

Madeline Twomey


Madeline helps manage political, corporate and nonprofit clients and their online advertising and email marketing programs at Bully Pulpit Interactive. Current clients include the Democratic National Committee and Robert Wood Johnson Foundation. During the 2012 cycle, she was based in Chicago, IL at the Obama for America headquarters where she oversaw operations for the digital advertising team on behalf of BPI—one of the largest digital campaigns in the history of politics.

Prior to BPI, Madeline worked on Jim Himes’ (CT-4) congressional race in 2008, and then led social media outreach and website redesign for designer Carmen Marc Valvo in New York. She later joined RedEngine Digital in McLean, VA, helping various charities in their social media strategy and online fundraising efforts.

Madeline graduated magna cum laude from The George Washington University with a B.A. in Political Communication and Music.