Session Type(s): Training
Training Tag(s): Communications
Starts: Thursday, Jul. 14 10:00 AM (Eastern)
Ends: Thursday, Jul. 14 11:15 AM (Eastern)
How can you possibly connect with an audience that sees your skin color or your head scarf and thinks “terrorist”? How can you be an effective ally for Muslim, Arab and South Asian communities? With SCIENCE! This training will explore how the brain filters messages to reinforce or combat previous stereotypes, describe social psych techniques to diffuse bias and provide concrete examples of how to implement these techniques. Training includes examples from successful media campaigns to counter bias against Muslims and those perceived to be Muslim (Arab, Sikh, South Asian), reflecting the socio-political climate of the past year.
This training is meant for activists and advocates in the field. Training level is beginner to intermediate.
Zainab Chaudary is a Senior Vice President at New Heights Communications. She’s spent the last decade crafting communications strategies for progressive, social change organizations.
Her work has shifted public narratives and perceptions, achieved policy wins, built momentum around high profile litigation fights, promoted political thought leadership, and helped foundations innovate to improve how philanthropy serves the world. This cross-sector experience is in service to an overarching goal: to combine informed strategy with an authentic vision of what a truly just and equitable world could be, in order to achieve real change for the people living in that world.
Zainab has placed stories and opinion pieces in the New York Times, the Washington Post, Time Magazine, and USA Today (among others), facilitated reporter relationships at outlets ranging from CNN to the Wall Street Journal, pitched and prepared clients for television appearances on ABC, MSNBC, and CNN, and created and leveraged multiple viral social media campaigns.
An expert trainer, Zainab has coached and trained spokespeople around the country for organizations like MoveOn, CREDO, the ACLU, Indivisible, and numerous others. She is also deeply invested in developing communications talent amongst people of color and those from diverse backgrounds and elevating them to leadership positions through a responsive DEI framework.
Zainab is a 2022 fellow of Anat Shenker-Osorio’s Global Messaging Programme and an adjunct professor with GW’s School of Media and Public Affairs.